%A NIM. 10730021 RIZKI MIRA NURHAYATI
%O Drs. Siantari Rihartono, M.Si
%T PENGARUH IKLAN DI FACEBOOK TERHADAP KEPUTUSAN PENGGUNAAN JASA
(SURVEY PADA KONSUMEN OPREK GADGET DJ SHOP)
%X Advertising development is currently very rapid and more creative. Making ads now
not only through the print media, but can be done on the internet social media. Advertising
on social media becomes an effective ad because it can support services in order to sell
quickly. Social media can be used to advertise one of them is facebook. Facebook is a
social media who first attended in 2004. Facebook support group features so that the users
can use it to advertise or sociable with other users. One of these services ads oprekgadget
DJ Shop are already advertising since 2014. The number of requests currently making a
gadget features DJ Shop bring business opportunities to advertise on social media
facebook.
As a sample of this research is that consumers already use the services oprek DJ
Shop for seeing the ads on facebook. In this study, samples were obtained by 62
respondents. Methods of data collection by using a survey questionnaire. Data processing
techniques used are data processing with SPSS version 16 and using a Likert scale
questionnaire.
This study aims to determine the influence of advertising on facebook on consumer
purchasing decisions on services oprek gadget DJ Shop. In addition, the results of this
study are expected to provide a picture of the influence of advertising on facebook on
consumer purchasing decisions on services oprek gadget DJ Shop.
The results with SPSS 16 showed that there is influence between ad on facebook on
consumer purchasing decisions indicated by the value or significance probability is 0.007
less than 0.05 in accordance with the criteria that Ha Ho accepted and rejected. The
influence of advertising on facebook on consumer purchasing decisions amounted to
35.3%.
Advertising done by DJ Shop can be considered successful in introducing services
to consumers. But the DJ Shop constantly need to improve the quality of ads with
advertising on other social media.
%K advertisement, buying decision, services gadget
%D 2016
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib20141