%0 Thesis
%9 Skripsi
%A IKA WAHYUNI, NIM. 11730026
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2016
%F digilib:20142
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K viral marketing, viral marketing instrument, selfie  contest, Instagram, high integration strategy.
%T STRATEGI VIRAL MARKETING MELALUI INSTAGRAM  DALAM MENINGKATKAN PENJUALAN  (STUDI DESKRIPTIF KUALITATIF PADA SELFIE CONTEST AVOSKIN BEAUTY)
%U https://digilib.uin-suka.ac.id/id/eprint/20142/
%X This research tend to describe the viral marketing strategy  conducted by Avoskin Beauty. Due to popularity of selfie in today’s  society, Avoskin Beauty organized a selfie contest celebrating its first  anniversary. Avoskin Beauty is a cosmetic product using natural main  ingredients, and using social media as base on of viral marketing  strategy.  The main purpose of this research is to find out how the viral  marketing strategy using selfie contest on Instagram by Avoskin  Beauty affects the sale increase.Using descriptive qualitative method,  and using viral marketing instrument by John Robert Skrob. The  results shown that Avoskin Beauty was using High Integration Strategy  in its viral marketing strategy, that is the customer are participating in  drawing a new customer.  The result of this research is that the selfie contest held by  Avoskin Beauty has a direct impact to increase the sale in Oktober  2015, and that is more or less 303 purchase happened. On November  2015 when the selfie contest was over, the sales dropped to 197  purchase. The purpose of selfie contest is to rise the value of the  brand, and to invite the followers to communicate actively on Avoskin  Beauty’s Instagram account.
%Z Fatma Dian, S. Sos, M.Si