TY  - THES
N1  - Fatma Dian, S. Sos, M.Si
ID  - digilib20142
UR  - https://digilib.uin-suka.ac.id/id/eprint/20142/
A1  - IKA WAHYUNI, NIM. 11730026
Y1  - 2016/03/28/
N2  - This research tend to describe the viral marketing strategy
conducted by Avoskin Beauty. Due to popularity of selfie in today?s
society, Avoskin Beauty organized a selfie contest celebrating its first
anniversary. Avoskin Beauty is a cosmetic product using natural main
ingredients, and using social media as base on of viral marketing
strategy.
The main purpose of this research is to find out how the viral
marketing strategy using selfie contest on Instagram by Avoskin
Beauty affects the sale increase.Using descriptive qualitative method,
and using viral marketing instrument by John Robert Skrob. The
results shown that Avoskin Beauty was using High Integration Strategy
in its viral marketing strategy, that is the customer are participating in
drawing a new customer.
The result of this research is that the selfie contest held by
Avoskin Beauty has a direct impact to increase the sale in Oktober
2015, and that is more or less 303 purchase happened. On November
2015 when the selfie contest was over, the sales dropped to 197
purchase. The purpose of selfie contest is to rise the value of the
brand, and to invite the followers to communicate actively on Avoskin
Beauty?s Instagram account.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - viral marketing
KW  -  viral marketing instrument
KW  -  selfie
contest
KW  -  Instagram
KW  -  high integration strategy.
M1  - skripsi
TI  - STRATEGI VIRAL MARKETING MELALUI INSTAGRAM
DALAM MENINGKATKAN PENJUALAN
(STUDI DESKRIPTIF KUALITATIF PADA SELFIE CONTEST AVOSKIN BEAUTY)
AV  - restricted
ER  -