relation: https://digilib.uin-suka.ac.id/id/eprint/20143/
title: STRATEGI PEMASARAN XIAOMI MELALUI FUNGSI KOMUNIKASI  KELOMPOK DALAM MENINGKATKAN PROMOSI PENJUALAN  (STUDI DESKRIPTIF KUALITATIF PADA KOMUNITAS MIFANS JOGJA)
creator: IDRIS MUALIM, NIM. 11730030
subject: Ilmu Komunikasi
description: Mifans Jogja Community has done Xiaomi marketing strategy through  group communication function in order to increase sales promotion of Xiaomi.  This study is related with some group communication functions, including : social  relations, education, persuasion, problem solving, and therapeutic. Mifans Jogja  community has cyberculture in their group communication. That makes it  different from other group communication. Xiaomi utilizes the community to  improve the sales promotion.  This research discusses about Xiaomi marketing strategy through group  communication function of Mifans Jogja community in order to increase sales  promotion. This research uses qualitative descriptive study that aims to determine  Xiaomi marketing strategy through group communication function of Mifans  Jogja community in order to increase sales promotion. Data collection techniques  use in this study are ; observation, interview, and documentation.  The result of this research shows that Xiaomi marketing strategy through  group communication function of Mifans community’s cyberculture, has positive  impact. It successfully increases Xiaomi’s sales promotion, especially in  Yogyakarta area.
date: 2016-03-28
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/20143/2/11730030_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/20143/1/11730030_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   IDRIS MUALIM, NIM. 11730030  (2016) STRATEGI PEMASARAN XIAOMI MELALUI FUNGSI KOMUNIKASI KELOMPOK DALAM MENINGKATKAN PROMOSI PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA KOMUNITAS MIFANS JOGJA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.