TY  - THES
N1  - Drs. Siantari Rihartono, M.Si
ID  - digilib20145
UR  - https://digilib.uin-suka.ac.id/id/eprint/20145/
A1  - DEWI RAHMAWATI, NIM. 11730043
Y1  - 2016/03/28/
N2  - The presence of smartphones facilitate the businessmen sell their goods
online, not only via Web, but also through social networks such as Facebook,
Twitter, and Instagram. This research is focused in Instagram as a social network
that is being widely used by the public to do business online, especially in
Indonesia. Freezy Browniezz is the one of online business that sells food products
that have been running for about three years which use Instagram as a media of
online marketing communications to help in promotion side.
This study was to determine the factors Instagram media selection as a
media campaign. The method used is descriptive qualitative method. The theory
that will be used is a theory of online marketing communications and selection of
media.
In utilizing and selection of media Instagram as a media of online
marketing communications, Freezy Browniezz-stages pass through several stages
namely; determine the purpose of marketing communication through modern
marketing communication model, the selection of media to recognize how the
customer's brain. There is a linkages Instagram with online marketing
communications that can be viewed through the four components in marketing.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - marketing communications
KW  -  selection of media
KW  -  online business
KW  -  online
shop
KW  -  social media
KW  -  Instagram
M1  - skripsi
TI  - PEMILIHAN DAN PEMANFAATAN INSTAGRAM SEBAGAI MEDIA
KOMUNIKASI PEMASARAN ONLINE
(STUDI DESKRIPTIF KUALITATIF PADA AKUN INSTAGRAM @FREEZYBROWNIEZZ)
AV  - restricted
ER  -