eprintid: 20145
rev_number: 11
eprint_status: archive
userid: 71
dir: disk0/00/02/01/45
datestamp: 2016-04-19 00:45:31
lastmod: 2016-04-19 00:45:31
status_changed: 2016-04-19 00:45:31
type: thesis
metadata_visibility: show
creators_name: DEWI RAHMAWATI, NIM. 11730043
title: PEMILIHAN DAN PEMANFAATAN INSTAGRAM SEBAGAI MEDIA
KOMUNIKASI PEMASARAN ONLINE
(STUDI DESKRIPTIF KUALITATIF PADA AKUN INSTAGRAM @FREEZYBROWNIEZZ)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: marketing communications, selection of media, online business, online
shop, social media, Instagram
note: Drs. Siantari Rihartono, M.Si
abstract: The presence of smartphones facilitate the businessmen sell their goods
online, not only via Web, but also through social networks such as Facebook,
Twitter, and Instagram. This research is focused in Instagram as a social network
that is being widely used by the public to do business online, especially in
Indonesia. Freezy Browniezz is the one of online business that sells food products
that have been running for about three years which use Instagram as a media of
online marketing communications to help in promotion side.
This study was to determine the factors Instagram media selection as a
media campaign. The method used is descriptive qualitative method. The theory
that will be used is a theory of online marketing communications and selection of
media.
In utilizing and selection of media Instagram as a media of online
marketing communications, Freezy Browniezz-stages pass through several stages
namely; determine the purpose of marketing communication through modern
marketing communication model, the selection of media to recognize how the
customer's brain. There is a linkages Instagram with online marketing
communications that can be viewed through the four components in marketing.
date: 2016-03-28
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   DEWI RAHMAWATI, NIM. 11730043  (2016) PEMILIHAN DAN PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE (STUDI DESKRIPTIF KUALITATIF PADA AKUN INSTAGRAM @FREEZYBROWNIEZZ).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/20145/2/11730043_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/20145/1/11730043_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf