%0 Thesis
%9 Skripsi
%A TRI PUJI SETIAWATI, NIM. 11730088
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2016
%F digilib:20150
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K persuasive communication, PT. HWI, Member, Share The  Opportunity (STO)
%T EVALUASI KOMUNIKASI PERSUASIF PT. HEALTH WEALTH  INTERNATIONAL (HWI) DALAM MENARIK ANGGOTA MELALUI  ACARA SHARE THE OPPORTUNITY
%U https://digilib.uin-suka.ac.id/id/eprint/20150/
%X This research aimed to get an overview of the evaluation of persuasive  communication by PT. Health Wealth International (HWI) in attracting members  through events Share The Opportunity (STO) seen from persuasive  communication techniques PT. Health Wealth International, obstacles in the  implementation of persuasive communication.  This research is a descriptive qualitative approach. Subject of research is  PT. Health Wealth International (HWI). Data collection techniques include  observation, interviews and documentation. The analysis technique used in this  research is a model analysis technique proposed by Milles and Huberman that  consists of data reduction, data presentation, and conclusion. Technique  authenticity of data used triangulation technique source.  Based on research that have been done, showed that: 1) evaluation of  persuasive communication used by PT. Health Wealth International (HWI) in  attracting members through events Share The Opportunity (STO) is a technique  associations, integration techniques, discipline techniques, techniques settings  and techniques red herring. 2) obstacles that arise in the implementation of  persuasive communication originating from the PT. Health Wealth International  (HWI), participants STO, and the environment.
%Z Dra. Marfuah Sri Sanityastuti, M.Si