@phdthesis{digilib20152,
           month = {March},
           title = {ANALISIS KHALAYAK DALAM MENONTON FILM BOLLYWOOD
(SURVEI PADA MAHASISWA FAKULTAS DAKWAH DAN KOMUNIKASI UIN SUNAN KALIJAGA YOGYAKARTA)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 11730130 SITI AIMMATUL KHOIRIYAH},
            year = {2016},
            note = {Alip Kunandar, M.Si},
        keywords = {Active Audiences, Need, Bollywood movies.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/20152/},
        abstract = {This research is motivated by the history of Bollywood movies in
Indonesia that had become one of the most popular movies in the '90s and then
slowly began to recede in the presence of other entertainment such as Hollywood,
Hallyu known as K-Pop, Anime from Japan, and so forth. But in mid-2014,
Bollywood reappeared and received another enthusiastic fans. It is shown by the
vigorous broadcasts of Bollywood movies in various television channel which is
broadcasted almost everyday. It showed with a new style, more interesting and
more varied.
In this study, researcher wants to investigate about the audience when they
watch bollywood movies. By using Used and Gratification theory, researcher
wants to analyze and determine the relationship between the audiences? need to
the media with the active audience of using the media and want to know the trend
in Da'wa and Communications Students as an object in this study whether as
audiences are an active or a passive audience to watch Bollywood movies.
This study uses a quantitative survey. Researcher made observations and
collected data by spreading the questionnaire, then tested and processed levels of
validity and reliability then performed data analysis using statistical tests. In the
analysis of the data, there found a significant relationship between the need to be
active in using the media that sig {\ensuremath{<}}{\ensuremath{\alpha}} (0,05) = 0.01 {\ensuremath{<}}0.05. And on the level of
activity of students of the Faculty of Da'wa and Communication in watching
Bollywood movies which contained 7\% of students with a low level of activity,
61\% middle, and 9\% high. Thus concluded that, students of the Faculty of Da'wa
and Communication included in the category of the audience with middle
liveliness level in watching Bollywood movies.}
}