%A NIM. 11730139 ESTIKOMAH
%O Mokhamad Mahfud, S. Sos. I., M.Si.
%T PENGARUH KECENDERUNGAN MENGGUNAKAN MEDIA SOSIAL
TERHADAP PENYEBARAN INFORMASI KESEHATAN
(ANALISIS REGRESI LINIER SEDERHANA PADA AKUN TWITTER @BLOGDOKTER)
%X The purpose of this study is to determine whether there is a positive
relationship between the intention of using social media and health information
dissemination to the followers of @blogdokter account. This study uses
descriptive quantitative research methods with survey explanative model. Data
collection technique that is used in this study questionnaire. For data analysis
techniques, researcher uses simple linear regression analysis.
Before the existance of social media, to obtain health information,
someone has to hold a meeting face to face with the people who are competent,
like medical experts or doctors. However, after the advent of social media, many
people started to use its role to disseminate informaiton about health. Such as one
conducted by Doctor Made, in his Twitter account, @blogdokter. An account with
the number of followers more than one million users is quite active in providing
health information. However, the number of followers does not indicate the
intention of the use of an account.
Based on the test results and data analysis that has been done, it can be
concluded that the intention of using social media has a significant influence on
the dissemination of health information at @blogdokter followers Twitter
account, that is equal to 48.8%. While the remaining 51.2% is influenced by other
factors that not examined in this study. The analysis from this study results that
hypothesis "there is a positive relationship between the intention of using social
media and health information dissemination to the followers of @blogdokter
account" is acceptable.
%K disseminate information, health communication, twitter,
quantitative research.
%D 2016
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib20153