%0 Thesis
%9 Skripsi
%A IMAN FAJAR PRATAMA, NIM. 10391007
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2016
%F digilib:21133
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K advertising, image, trust, revenue sharing, income and savings decisions
%P 121
%T FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH  MENABUNG MENGGUNAKAN AKAD MUDHARABAH DI BANK BNI  SYARIAH
%U https://digilib.uin-suka.ac.id/id/eprint/21133/
%X Customers decisions in saving mudharabah influenced by several factors, both  internal factors and external factors. By improving advertise quality and establish a  good image and increase trust and division ratio of interest will increase the interest of  customers to banks. The level of income is also a reason for customers to use banking  products or services. By always pay attention to these factors, the customer will decide  to use the products or services of the company.  The purpose of this study was to analyze the factors that influence the decision  to save mudharabah in BNI sharia. This research is the primary data through  questionnaires. The study was conducted on 100 respondents to the sampling  method nonprobability sampling with sampling techniques quota. While the analysis of  the data used in this research is the analysis descriptive, multiple linear regression  analysis, test the research instrument, the classical assumption test, and hypothesis  testing (simultaneous test and test Partial).  Based on the analysis performed by t test (partial) that advertising variables  significant negative effect on the decision to save mudarabah with regression  coefficient of -2.124 with a significance of 0.036. Image variable positive and  significant impact on the decision to save mudarabah with regression coefficient of  5,411 with 0,000 significance. Trust variable positive and significant impact on the  decision to save mudarabah with regression coefficient of 2,186 with 0,031  significance. While revenue sharing variable positive and significant impact on the  decision to save mudarabah with regression coefficient of 1,986 with significance of  0.029. And income variable positive and significant impact on the decision to  save mudarabah with regression coefficient of 2,108 with significance 0.038.
%Z M. Yazid Affandi. S.Ag, M.Ag