TY  - THES
N1  - M. Yazid Affandi. S.Ag, M.Ag
ID  - digilib21133
UR  - https://digilib.uin-suka.ac.id/id/eprint/21133/
A1  - IMAN FAJAR PRATAMA, NIM. 10391007
Y1  - 2016/04/08/
N2  - Customers decisions in saving mudharabah influenced by several factors, both
internal factors and external factors. By improving advertise quality and establish a
good image and increase trust and division ratio of interest will increase the interest of
customers to banks. The level of income is also a reason for customers to use banking
products or services. By always pay attention to these factors, the customer will decide
to use the products or services of the company.
The purpose of this study was to analyze the factors that influence the decision
to save mudharabah in BNI sharia. This research is the primary data through
questionnaires. The study was conducted on 100 respondents to the sampling
method nonprobability sampling with sampling techniques quota. While the analysis of
the data used in this research is the analysis descriptive, multiple linear regression
analysis, test the research instrument, the classical assumption test, and hypothesis
testing (simultaneous test and test Partial).
Based on the analysis performed by t test (partial) that advertising variables
significant negative effect on the decision to save mudarabah with regression
coefficient of -2.124 with a significance of 0.036. Image variable positive and
significant impact on the decision to save mudarabah with regression coefficient of
5,411 with 0,000 significance. Trust variable positive and significant impact on the
decision to save mudarabah with regression coefficient of 2,186 with 0,031
significance. While revenue sharing variable positive and significant impact on the
decision to save mudarabah with regression coefficient of 1,986 with significance of
0.029. And income variable positive and significant impact on the decision to
save mudarabah with regression coefficient of 2,108 with significance 0.038.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - advertising
KW  -  image
KW  -  trust
KW  -  revenue sharing
KW  -  income and savings decisions
M1  - skripsi
TI  - FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH
MENABUNG MENGGUNAKAN AKAD MUDHARABAH DI BANK BNI
SYARIAH
AV  - restricted
EP  - 121
ER  -