relation: https://digilib.uin-suka.ac.id/id/eprint/21190/
title: ANALISIS KUALITAS CUSTOMER RELATIONSHIP MANAGEMENT,  KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP  LOYALITAS NASABAH  (STUDI KASUS BPRS BANGUN DRAJAT WARGA YOGYAKARTA)
creator: YESI OKTAVIANI ANGGRAENI, NIM.  12390007
subject: Keuangan Syariah
description: This study aimed to examine the effect of customer relationship  management, service quality and customer satisfaction on customer loyalty.  Analysis of the data in this study is using multiple linear regression analysis by  SPSS 16 software to test the research data. This research was conducted at Bank  BPRS Bangun Drajat Yogyakarta using the survey method. This study respondent  obtains as many as 100 people who become customers of the bank.  The results of the analysis for this model shows that the variables of service  quality and customer satisfaction and significant impact on customer loyalty. Only  the variable of customer relationship management is no effect on customer  loyalty, it can be seen from the results of the questionnaire can be. As well as  other factors that cause insignificant CRM on customer loyalty, for example, less  sophisticated technology owned by company so that the relationship could not be  established either. The implication of this research is expected to help the banks to  consider the factors of customer loyalty affect.
date: 2016-06-27
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/21190/1/12390007_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/21190/2/12390007_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   YESI OKTAVIANI ANGGRAENI, NIM. 12390007  (2016) ANALISIS KUALITAS CUSTOMER RELATIONSHIP MANAGEMENT, KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH (STUDI KASUS BPRS BANGUN DRAJAT WARGA YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.