eprintid: 21196
rev_number: 10
eprint_status: archive
userid: 77
dir: disk0/00/02/11/96
datestamp: 2016-08-01 02:39:01
lastmod: 2016-08-01 02:39:01
status_changed: 2016-08-01 02:39:01
type: thesis
metadata_visibility: show
creators_name: SYAIFUL ISLAM, NIM.  12390008
title: ANALISIS PENGARUH NILAI SYARIAH DAN BAURAN PEMASARAN TERHADAP PENGAMBILAN KEPUTUSAN MENGGUNAKAN PEMBIAYAAN MURĀBAḤAH PADA BMT BIF
ispublished: pub
subjects: keu_sya
divisions: jur_keuangan_syariah
full_text_status: restricted
keywords: marketing mix, consumer behavior, syariah values.
note: JOKO SETYONO, SE.,M.Si
abstract: Sharia value manages not only human’s behavior but also muamala aspects. Profit sharing system in Islam becomes a choice to avoid the prohibition of riba’. Hence, it makes sharia value to be one of the main factors in selecting customers to use BMT financing products. Besides, the effective implementation of the marketing mix can also provide the decision to choose what financing products which members of BMT should choose. This research was conducted to analyze the influence of syariah values and marketing mix on decisions using murabahah financing at BMT BIF Yogyakarta. The sample in this research is BMT BIF customer in Gamping . The analysis technique used Multiple Linear Regression Analysis using SPSS version 21. One theory in this research is about consumer behavior. The results of this study indicate that in partial test, marketing mix price, people, and process is significant positive effect to decisions using murabahah financing at BMT BIF, but syariah values and marketing mix product is no effect. The results show that BMT which is projected to be first choice to the society is still inferior compared by the domination of convensional banks. Therefore, BMT should make an evaluation not only in the total of members. Socialization has to be practiced by both practitioners and ustads in mosques that face the society directly.
date: 2016-06-27
date_type: published
pages: 137
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   SYAIFUL ISLAM, NIM. 12390008  (2016) ANALISIS PENGARUH NILAI SYARIAH DAN BAURAN PEMASARAN TERHADAP PENGAMBILAN KEPUTUSAN MENGGUNAKAN PEMBIAYAAN MURĀBAḤAH PADA BMT BIF.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/21196/1/12390008_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/21196/2/12390008_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf