%A NIM. 12820003 IMAM ANENDRO
%O Muhammad Ghafur Wibowo., S.E.,M.Sc.
%T ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT
NASABAH BANK SYARIAH MANDIRI TERHADAP PENGGUNAAN EMONEY
%X This research aims to know the factors that influencing the customers’
enthusiasm of Bank Syariah Mandiri at branch offices Yogyakarta to use e-money
card. The object of this research is Bank Syariah Mandiri customers at branch offices
in Yogyakarta. The used data in this research is a primary data, executed by using
questioner and also using the method of purposive sampling. Sample in this research
is Bank Syariah Mandiri customers which have not used the e-money yet amounting
to 50 people.
The used technique of the data analyses is double linear regression. The test
hypotheses in this research use the t-statistic test to test the coefficient of partial
regression, and also test F-statistic to test the influence simultaneously or together
with level of significance of equal to 5%. In addition, it also uses classic assumption
test covering multicollinearity test, autocorrelation test, heteroscedasticity test, and
normality test. The result of this research is showed that variable of perception of use
amenity, benefit perception, price, feature of service and promotion simultaneously
have an effect on to enthusiasm of use e-money. Variable of perception of use amenity
partially have an effect on to use e-money. The ability from the fifth of the varibel to
enthusiasm of use e-money in this research is 15%, while 85% explained by other
dissimilar variable outside the variable in this research
%K Perception of Use Amenity, Benefit Perception, Price, Feature of Service,
Promotion and Enthusiasm of Use of E-Money Card,
%D 2016
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib21222