@phdthesis{digilib21229,
           month = {June},
           title = {PENGARUH MARKETING MIX (PRODUK, HARGA, TEMPAT,
PROMOSI) DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH
MENGGUNAKAN PRODUK TABUNGAN BSM
(STUDI KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 12820012 YUSUFFIA NUR AZIZAH ISTIQOMAH},
            year = {2016},
            note = {Joko Setyono, S.E., M.Si.},
        keywords = {Marketing Mix, Product, Price, Place, Promotion, Service, The used of
decision, Tabungan BSM},
             url = {https://digilib.uin-suka.ac.id/id/eprint/21229/},
        abstract = {The purpose of this study is to determine the effect of Marketing
Mix (Product, Price, Place, Promotion) and Service to the customer's decision to
use the product ?Tabungan BSM? in Bank Syariah Mandiri KCP Kaliurang. The
results of this study can be input to the bank's management to evaluate marketing
strategies and services are applied in the bank. The sample are used 112
respondents from customer ?Tabungan BSM? in Bank Syariah Mandiri KCP
Kaliurang. The sampling technique uses purposive sampling method. This
research is a field research with quantitative approach. The data used are
primary data and secondary data. Primary data is obtained based on respondent's
answers to a questionnaire distribution. This study uses multiple regression
analysis with the normality test, classical assumption test, descriptive analysis, F
test, coefficient of determination test, and hypothesis test (t-test) with data
processing using SPSS 17.0 for Windows.
The data processing results are obtained equation Y = 2,279 + 0,062X1+
0,246X2 + 0,173X3 + 0,356X4 + 0,157X5 + e. Based on Ftest shows that Fhitung
(12.962)  Ftable (2.300) and the level of significance probability of 0.000 (the
level of significance probability) is smaller than 0.05, then the regression model
in this study can be used and jointly independent variables influence the decision
of used ?Tabungan BSM?. Based on coefficient determination test is known that
Adjusted R2 value is equal to 0.350 or 35\%. This means that with five independent
variables that include Product, Price, Place, Promotion, and Service can
represent 35\% of variables which affects the decision variable usage of
?Tabungan BSM? by customers of Bank Syariah Mandiri KCP Kaliurang, while
the rest (100\% - 35\% = 65 \%) is explained by other variables outside the model
used. Meanwhile, based on the t-test shows that the variables of Product, Price,
Place, and Service do not affect the customer?s decision to use the ?Tabungan
BSM? in Bank Syariah Mandiri KCP Kaliurang. There is only one variable that
affects the customer?s decision to use ?Tabungan BSM? in Bank Syariah Mandiri
KCP Kaliurang that is variable Promotion.}
}