<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH MARKETING MIX (PRODUK, HARGA, TEMPAT,\r\nPROMOSI) DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH\r\nMENGGUNAKAN PRODUK TABUNGAN BSM\r\n(STUDI KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG)"^^ . "The purpose of this study is to determine the effect of Marketing\r\nMix (Product, Price, Place, Promotion) and Service to the customer's decision to\r\nuse the product “Tabungan BSM” in Bank Syariah Mandiri KCP Kaliurang. The\r\nresults of this study can be input to the bank's management to evaluate marketing\r\nstrategies and services are applied in the bank. The sample are used 112\r\nrespondents from customer “Tabungan BSM” in Bank Syariah Mandiri KCP\r\nKaliurang. The sampling technique uses purposive sampling method. This\r\nresearch is a field research with quantitative approach. The data used are\r\nprimary data and secondary data. Primary data is obtained based on respondent's\r\nanswers to a questionnaire distribution. This study uses multiple regression\r\nanalysis with the normality test, classical assumption test, descriptive analysis, F\r\ntest, coefficient of determination test, and hypothesis test (t-test) with data\r\nprocessing using SPSS 17.0 for Windows.\r\nThe data processing results are obtained equation Y = 2,279 + 0,062X1+\r\n0,246X2 + 0,173X3 + 0,356X4 + 0,157X5 + e. Based on Ftest shows that Fhitung\r\n(12.962) Ftable (2.300) and the level of significance probability of 0.000 (the\r\nlevel of significance probability) is smaller than 0.05, then the regression model\r\nin this study can be used and jointly independent variables influence the decision\r\nof used “Tabungan BSM”. Based on coefficient determination test is known that\r\nAdjusted R2 value is equal to 0.350 or 35%. This means that with five independent\r\nvariables that include Product, Price, Place, Promotion, and Service can\r\nrepresent 35% of variables which affects the decision variable usage of\r\n“Tabungan BSM” by customers of Bank Syariah Mandiri KCP Kaliurang, while\r\nthe rest (100% - 35% = 65 %) is explained by other variables outside the model\r\nused. Meanwhile, based on the t-test shows that the variables of Product, Price,\r\nPlace, and Service do not affect the customer’s decision to use the “Tabungan\r\nBSM” in Bank Syariah Mandiri KCP Kaliurang. There is only one variable that\r\naffects the customer’s decision to use “Tabungan BSM” in Bank Syariah Mandiri\r\nKCP Kaliurang that is variable Promotion."^^ . "2016-06-28" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM. 12820012"^^ . "YUSUFFIA NUR AZIZAH ISTIQOMAH"^^ . "NIM. 12820012 YUSUFFIA NUR AZIZAH ISTIQOMAH"^^ . . . . . . "PENGARUH MARKETING MIX (PRODUK, HARGA, TEMPAT,\r\nPROMOSI) DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH\r\nMENGGUNAKAN PRODUK TABUNGAN BSM\r\n(STUDI KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG) (Text)"^^ . . . "PENGARUH MARKETING MIX (PRODUK, HARGA, TEMPAT,\r\nPROMOSI) DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH\r\nMENGGUNAKAN PRODUK TABUNGAN BSM\r\n(STUDI KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG) (Text)"^^ . . . "12820012_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PENGARUH MARKETING MIX (PRODUK, HARGA, TEMPAT,\r\nPROMOSI) DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH\r\nMENGGUNAKAN PRODUK TABUNGAN BSM\r\n(STUDI KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG) (Other)"^^ . . . . . . "PENGARUH MARKETING MIX (PRODUK, HARGA, TEMPAT,\r\nPROMOSI) DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH\r\nMENGGUNAKAN PRODUK TABUNGAN BSM\r\n(STUDI KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG) (Other)"^^ . . . . . . "PENGARUH MARKETING MIX (PRODUK, HARGA, TEMPAT,\r\nPROMOSI) DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH\r\nMENGGUNAKAN PRODUK TABUNGAN BSM\r\n(STUDI KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG) (Other)"^^ . . . . . . "PENGARUH MARKETING MIX (PRODUK, HARGA, TEMPAT,\r\nPROMOSI) DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH\r\nMENGGUNAKAN PRODUK TABUNGAN BSM\r\n(STUDI KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG) (Other)"^^ . . . . . . "PENGARUH MARKETING MIX (PRODUK, HARGA, TEMPAT,\r\nPROMOSI) DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH\r\nMENGGUNAKAN PRODUK TABUNGAN BSM\r\n(STUDI KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH MARKETING MIX (PRODUK, HARGA, TEMPAT,\r\nPROMOSI) DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH\r\nMENGGUNAKAN PRODUK TABUNGAN BSM\r\n(STUDI KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH MARKETING MIX (PRODUK, HARGA, TEMPAT,\r\nPROMOSI) DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH\r\nMENGGUNAKAN PRODUK TABUNGAN BSM\r\n(STUDI KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH MARKETING MIX (PRODUK, HARGA, TEMPAT,\r\nPROMOSI) DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH\r\nMENGGUNAKAN PRODUK TABUNGAN BSM\r\n(STUDI KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #21229 \n\nPENGARUH MARKETING MIX (PRODUK, HARGA, TEMPAT, \nPROMOSI) DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH \nMENGGUNAKAN PRODUK TABUNGAN BSM \n(STUDI KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG)\n\n" . "text/html" . . . "Perbankan Syariah" . .