relation: https://digilib.uin-suka.ac.id/id/eprint/21234/
title: PENGARUH RELATIONSHIP MARKETING DAN SERVICE QUALITY TERHADAP LOYALITAS NASABAH BANK SYARIAH MANDIRI   KCP KALIURANG
creator: SEPTI LAKSANAWATI, NIM. 12820014
subject: Perbankan Syariah
description: The development of Islamic banking is increasing nowadays. Hence, each company needs to work more   professional and to apply a good strategy so they can keep their competence and existance in the   business. A fidelity or loyalty becomes very important, not only as a measure of marketing success   but also as a determination of company's existence. Relationship marketing paradigm is now closely   linked to customer loyalty, where the factor of relationship marketing which consists of trust,   commitment, communication, and conflict handling are considered to have an influence on customer   loyalty.  This study aims to determine how the influence of relationship marketing (trust, commitmen,   communication, and conflict handling) and service quality on customer loyalty of Bank Syariah   Mandiri KCP Kaliurang. This research is a field research with the data sources which are obtained   directly from customers of Bank Syariah Mandiri KCP Kaliurang as the object of research by using   questioners or questions. The samples are 100 clients, who come directly to the office of Bank   Syariah Mandiri KCP Kaliurang on 28 March up to 30 March, 2016. The analytical method used is   validity, reliability, classical assumptions and multiple linear regression analysis.  The results of this study shows that simultaneously variable trust, commitment, communication,   conflict handling, and service quality significantly affect customer loyalty of Bank Syariah   Mandiri KCP Kaliurang together with F count on ANOVA test is 27 803 with a probability level of   significance in the mount of  0.000. Partially it is found that there is no significant association among the influence of   variables; trust, communication, and conflict handling on customer loyalty of Bank Syariah Mandiri   KCP Kaliurang. The variables which have a significant influence are variable of commitment and   service quality on customer loyalty of Bank Syariah Mandiri KCP Kaliurang.
date: 2016-06-28
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/21234/2/12820014_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/21234/1/12820014_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   SEPTI LAKSANAWATI, NIM. 12820014  (2016) PENGARUH RELATIONSHIP MARKETING DAN SERVICE QUALITY TERHADAP LOYALITAS NASABAH BANK SYARIAH MANDIRI KCP KALIURANG.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.