%A NIM. 12820025 NUR SITI FATIMAH
%O Ruspita Rani Pertiwi, S.Psi, M.M.
%T PENGARUH KUALITAS LAYANAN, CITRA PERUSAHAAN, DAN
RELIGIUSITAS TERHADAP LOYALITAS NASABAH DENGAN
KEPUASAN NASABAH SEBAGAI VARIABEL MODERASI (STUDI
KASUS PADA BANK SYARIAH MANDIRI KCP KALIURANG)
%X This research purposes to examine service quality, corporate image, and
religiousity effect toward customer loyalty of Bank Syariah Mandiri KCP
Kaliurang in which cuatomer satisfaction is use as its moderation variable. The
sample of this research are 100 respondents that are customers of Bank Syariah
Mandiri with the period more than one year. The sampling technique uses
purposive sampling method. This research is a field research with quantitative
approach. The data are primary data and secondary data. The primary data is
obtained based on respondents' answers to a distributed questionnaire. This study
uses multiple linear regression analysis and Moderated Regression Analysis in
which data processing uses SPSS 16.0 for Windows.
As the result, it shows that the service quality, corporate image, and
religiousity simultaneously affect the customer loyalty. Meanwhile, the partial
test shows that the variable of service quality and religiousity effect the customer
loyalty significantly. Custemer satisfaction is able to moderate connection
between service quality, corporate image, and religious and customer loyalty. The
coefficient of determination (Adjusted ) value is 0.163 or 16,3% and the
remaining is 83,7% which is influenced by other variables that can affect the
interest.
%K service quality, corporate image, religiousity, customer satisfaction,
customer loyalty.
%D 2016
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib21236