@phdthesis{digilib21249,
           month = {June},
           title = {PENGARUH SHARIAH RELATIONSHIP MARKETING
TERHADAP LOYALITAS DENGAN KEPUASAN NASABAH
SEBAGAI VARIABEL INTERVENING
(STUDI KASUS PADA BPRS MERU SANKARA)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 12820051 ARINA NURUL LATHIFAH},
            year = {2016},
            note = {KURNIA RAHMAN ABADI, S.E., M.M.},
        keywords = {shariah compliance, empathy, dan responsiveness, customer loyalty,
and customer loyalitas},
             url = {https://digilib.uin-suka.ac.id/id/eprint/21249/},
        abstract = {In an Islamic banking, shariah relationship marketing is very important
to provide excellence of products that will be the difference between Islamic
banks and conventional. Consistency regarding sharia compliance at Islamic
banks must be maintained in order to meet the desired expectations of the
community over the years. Shariah relationship marketing will be a solution to
public expectations.
This research was conducted to analyze the effect of shariah relationship
marketing to customer loyalty with customer satisfaction as an intervening
variable . In this research, using three-dimensional relationship marketing there is,
shariah shariah compliance, empathy, and responsiveness. This research is a field
research conducted in BPRS Meru Sankara , Mungkid, Magelang Regency. The
population of this research are all customers of BPRS Meru Sankara. Mechanical
sampling was done by using purposive sampling of 100 respondents.
Results of testing the model (F test) showed that the variables
simultaneously shariah compliance, empathy, responsiveness, and satisfaction
positively affects customer loyalty . The result of partial test (t test ) to the loyalty
showed that the only variable shariah compliance that does not significantly affect
with customer loyalty, while variable empathy, responsiveness, and customers
satisfaction and significant positive effect on loyalty. The test results partial (t test
) to the customers satisfaction of showing that the only variables were not
significant is responsiveness while variable shariah compliance and empathy
positive and significant impact on customers satisfaction . Whereas in the path
analysis shows that all the variables shariah compliance, empathy, and
responsiveness positive and significant impact on customers loyalty and
customers satisfaction as an intervening variable .}
}