%0 Thesis
%9 Skripsi
%A MOHAMMAD ADHIN NUGROHO, NIM. 10730052
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2016
%F digilib:21261
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K The role of Public Relations, Public Relations, Corporation Image
%T PERAN HUMAS PT KERETA API INDONESIA DAERAH OPERASI 6 DALAM  MEMULIHKAN CITRA PERUSAHAAN  (STUDI KASUS PERISTIWA KECELAKAAN DI PERLINTASAN KERETA API 732, TEGALYOSO, BANYURADEN,  GAMPING, SLEMAN TAHUN 2014)
%U https://digilib.uin-suka.ac.id/id/eprint/21261/
%X Research was conducted to describe the form of rules by public relations PT. Kereta Api  Indonesia Operation Area 6 in building the image of the corporation after accident at railway 732  Gamping, Yogyakarta. Many people has bad persepsion to PT. Kereta Api Indonesia after this  accident, especially for victim’s familys.  This research uses a qualitative whit a type of case study method. The subject of this  research is the public relations division of PT. Kereta Api Indonesia Operation Area 6. While the  object of research is the role publick relation division to build the image of PT. Kereta Api  Indonesia Operation Area 6. Informan research selected purposively. Data colected trough a  literature study, documentation, obsrervation and depth interview. Methods of data analysis  using the analysis matching dominant patern (patern maching). Checking the accuracy of the  data using triangulation techniques  Result of the research shows that public relation PT. Kereta Api Indonesia Operation  Area 6 used fourth category according to the concept of role Dozier and Broom, which is as  expert advisors (expert prescriber), a facilitator of comunication, problem solving process  facilitator, and comunications technician.
%Z Rika Lusri Virga, S. IP, M.A.