eprintid: 21262
rev_number: 11
eprint_status: archive
userid: 71
dir: disk0/00/02/12/62
datestamp: 2016-08-02 01:04:58
lastmod: 2016-08-02 01:04:58
status_changed: 2016-08-02 01:04:58
type: thesis
metadata_visibility: show
creators_name: LAKSITA WIKAN NASTITI, NIM. 11730005
title: BENTUK PERSONAL BRANDING MELALUI MEDIA SOSIAL
(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING SAPTUARI SUGIHARTO MELALUI
AKUN TWITTER PRIBADI @SAPTUARI)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Personal Branding, Social Media
note: Rika Lusri Virga, M.Si,
abstract: This study discusses how the personal branding of Saptuari Sugiharto
through personal accounts @Saptuari. This research was done in the interest of
the change in which not only good services that can be branding. The
development of media and technology allows people to do branding on himself
even not just corporate branding but also personal branding.
This study aims to understand the personal branding trought the method
used is a qualitative approach. Methods of data collection using in-depth
interviews, and documentation. Method s of data analysis using data reduction,
data presentation, and conclusion, for the validity of the method of data using data
triangulation technique.
Twitter was originally used as a medium of communication for
dissemination needs for Saptuari Sugiharto. After the social needs are met and the
more followers on Twitter. Twitter turned into a media role to establish personal
branding. Formation Saptuari personal branding through eight stages are
supported by the features of Twitter. establishment of Saptuari personal branding
via Twitter emphasis on the business and social world that is being undertaken. In
this study we able to see Saptuari attention to the consistency of content and
image to be formed, an update on a regular basis @Saptuari account, prioritize
style of writing and use of a word that shows character and characteristics
Saptuari.
date: 2016-06-28
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   LAKSITA WIKAN NASTITI, NIM. 11730005  (2016) BENTUK PERSONAL BRANDING MELALUI MEDIA SOSIAL (STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING SAPTUARI SUGIHARTO MELALUI AKUN TWITTER PRIBADI @SAPTUARI).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/21262/2/11730005_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/21262/1/11730005_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf