%A NIM. 11730010 APRILIA FATMAWATI
%O Drs. Bono Setyo, M.Si
%T BAHASA JAWA NGOKO DIALEK SURABAYA DI TELEVISI
(EFEKTIVITAS PENYAMPAIAN BERITA DALAM PROGRAM ACARA POJOK KAMPUNG
JTV DI SURABAYA TIMUR)
%X This research tend to define the effectivenes of Javanese ngoko with
Surabaya’s dialect language in news program entitled Pojok Kampung which
shown by JTV toward people who lived in east Surabaya. This research is
quantitative research entitled “Javanese Ngoko with Surabaya’s Dialect in
Television (Effectiveness Delivery of News on Program Pojok Kampung JTV in
east Surabaya)”. The effectiveness in this research measured by using analysis
method called Direct Rating Method (DRM) through some aspects which are
attention, comprehension, cognitive effect, affective effect, and behavioral effect
as measuring instrument of effectiveness media. Data resource which used in this
research is primary data throught questionnaire and secondary data is
documentation from books, internet, also archives.
The outcome from this research is Javanese ngoko with Surabaya’s dialect
usage in media is effective with the average points of attention is 3,47, average
points of comprehension is 3,67, average point of cognitive effect is 3,485,
average points of affective effect is 3,215, and average points of behavioral effect
is 3,275. The scale points in Direct Rating Method (DRM) table has average
aspects points 65,037 which counted as good in television news program.
Javanese language in media is effective to attracts attention, effective to giving
comprehension, effective to give some informations, quite effective to influence
emotional and it’s quite effective to influence behavior.
%K Javanese ngoko with Surabaya’s dialect, Pojok Kampung JTV, Direct
Rating Method (DRM).
%D 2016
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib21263