%0 Thesis
%9 Skripsi
%A HARRY PURNOMO AJI, NIM. 11730044
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2016
%F digilib:21265
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Gemstone, interpersonal communication, decision of buying
%T PENGARUH KOMUNIKASI INTERPERSONAL  TERHADAP KEPUTUSAN MEMBELI BATU AKIK  (SURVEY PADA PEMBELI BATU AKIK DI SKYLIGHT PLAZA MAGELANG)
%U https://digilib.uin-suka.ac.id/id/eprint/21265/
%X Gemstone is a stone which has its own uniqueness. Atfist the stone is  popular amongst older people but now the younger generation likes it too. In  Indonesia, gemstone has been discovered since a long time ago, although it's only  recently that the stone has become famous . This has been proven by the profit  and the ridiculous price of the gemstone.  In this research this time I will study the effect of interpersonal  communication the decision of buying gemstone, the survey will be taken place  on Skylight Magelang market. According to the survey on that market  interpersonal communication has only little effect on the decision of buying  gemstone, this may caused by personal communication is more effective to  persuade the people.  In this research the result is that interpersonal communication does not  have a large impact on the decision of buying gemstone. According to  independent variable or interpersonal communication R Square is 0,026 this  shows that independent variable or interpersonal communication has only  contributes 2,6% against dependant variable or the decision of buying, while the  other 97,4% is affected by other variable.
%Z Mokhamad Mahfud,S.Sos.I,M.Si