TY  - THES
N1  - Mokhamad Mahfud,S.Sos.I,M.Si
ID  - digilib21265
UR  - https://digilib.uin-suka.ac.id/id/eprint/21265/
A1  - HARRY PURNOMO AJI, NIM. 11730044
Y1  - 2016/06/28/
N2  - Gemstone is a stone which has its own uniqueness. Atfist the stone is
popular amongst older people but now the younger generation likes it too. In
Indonesia, gemstone has been discovered since a long time ago, although it's only
recently that the stone has become famous . This has been proven by the profit
and the ridiculous price of the gemstone.
In this research this time I will study the effect of interpersonal
communication the decision of buying gemstone, the survey will be taken place
on Skylight Magelang market. According to the survey on that market
interpersonal communication has only little effect on the decision of buying
gemstone, this may caused by personal communication is more effective to
persuade the people.
In this research the result is that interpersonal communication does not
have a large impact on the decision of buying gemstone. According to
independent variable or interpersonal communication R Square is 0,026 this
shows that independent variable or interpersonal communication has only
contributes 2,6% against dependant variable or the decision of buying, while the
other 97,4% is affected by other variable.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Gemstone
KW  -  interpersonal communication
KW  -  decision of buying
M1  - skripsi
TI  - PENGARUH KOMUNIKASI INTERPERSONAL
TERHADAP KEPUTUSAN MEMBELI BATU AKIK
(SURVEY PADA PEMBELI BATU AKIK DI SKYLIGHT PLAZA MAGELANG)
AV  - restricted
ER  -