%0 Thesis
%9 Skripsi
%A MEINAR AJI RIYADI, NIM. 11730125
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2016
%F digilib:21271
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Rumah Singgah, Persuasive Communication, Learning Motivation
%T TEKNIK KOMUNIKASI PERSUASIF DALAM MEMBANGUN  MOTIVASI BELAJAR ANAK  (STUDI DESKRIPTIF KUALITATIF PADA PENDAMPING ANAK ASUH  DI RUMAH SINGGAH ANAK MANDIRI YOGYAKARTA)
%U https://digilib.uin-suka.ac.id/id/eprint/21271/
%X This research discusses about persuasive communication in building  children's learning motivation by mentor at Rumah Singgah Anak Mandiri  Yogyakarta. This research focuses on mentor in persuading student. This research  also uses qualitative descriptive methode, with data collection techniques such as  interviews and documentation. Analyst data technique of this research such as  reduction data, data model (data display), and verification conclusion.  Theory of this research is persuasive communication, format and structure  message of persuasive. Motivation theory, technique of persuasive such as fear  appeal, emotional appeal, motivation appeal, reward appeal, and humoris appeal.  Factor influence learning motivation such as, ideals, the ability of children,  psychological conditions, and the environment.  The result of this research, persuasive communication technique is used by  mentor in mentoring children. Technique of mentor for persuasive of children is  through fear appeal, appeal motivation, and emotional appeal. This technique  always use in every process study. Message of this persuasive contain education,  religion, morality, and culture. In this process, mentor used one side in format of  message, because this format showing positif message and good for children.  Factors in building children's learning motivation has been succeed for building  children's learning motivation. Because this factors already exists in each children.  Therefore in every process mentoring, mentor always give a motivation to  children for keeping children’s learning motivation.
%Z Fajar Iqbal, M.Si