%A NIM. 11730149 SRI MULYANI
%O Dra. Marfu‟ah Sri Sanityastuti, M.Si
%T KOMPETISI SURAT KABAR LOKAL DI YOGYAKARTA
(ANALISIS DAN APLIKASI TEORI NICHE PADA HEADLINE SURAT KABAR HARIAN
TRIBUN JOGJA DAN HARIAN JOGJA)
%X The little of study is “The Daily Mass Media Competitition in Yogyakarta
(Analisys and Aplications Niche Theory at The Headline Tribun Jogja and Harian
Jogja)”. The formulating of problem of this research is whether there is
competition for get the content at Yogyakarta between headline Tribun Jogja and
Harian Jogja with Niche Theory aplication.
This study deos a content analysis and Niche Theory aplication. That
sampel of this research are headline Tribun Jogja and Harian Jogja. Researchers
do the analysis with make groups data and kuantitatif analiysis to know the
competition with use Levins.
The result of this study shows that both mass media are depending on the
same level of the media resources, shown by niche breadth. The competion level
of both mass media in getting the media resources are considered high, as also
shown by niche overlap.
%K Competition, Headline, Niche Theory
%D 2016
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib21273