eprintid: 21275
rev_number: 11
eprint_status: archive
userid: 71
dir: disk0/00/02/12/75
datestamp: 2016-08-02 02:01:31
lastmod: 2016-08-02 02:01:31
status_changed: 2016-08-02 02:01:31
type: thesis
metadata_visibility: show
creators_name: FINA FAUZIYAH, NIM. 12730043
title: IMPLEMENTASI BRAND IDENTITY “JATENG GAYENG”
(STUDI DESKRIPTIF KUALITATIF AKTIVITAS PROMOTION MIX PADA KEGIATAN PROMOSI
KEBUDAYAAN DAN PARIWISATA DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI
JAWA TENGAH)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Implementation, Brand Identity, Promotion
note: Dr. Yani Tri Wijayanti, M.Si.
abstract: Brand identity is one of many aspects on brand management and can be
used to maintain region’s branding. This research aims to describe the brand
identity of city branding “Jateng Gayeng” using Kapferer’s Brand Identity Prism
and how the implementation of this identity on culture and tourism’s promotional
activities in Central Java Culture and Tourism especially on Marketing Section.
This research uses qualitative method. The data was collected using indepth
interview, observation, and documentation. To check the validity of the
data, the researcher uses a triangulation of source. The process of collecting data
was done by two steps. First, researcher tries to find the brand identity by
interviewing some key actors on Jateng Gayeng’s branding formation. Second,
after found the results, researcher then find how the implementation of brand
identity on promotional activities by Central Java Cultural and Tourism.
The results of this research were analyzed based on the aspects on
Kapferer’s Brand Identity Prism; those are physic, personality, culture,
relationship, reflection, and self-image. The results show the implementation of
brand identity on kind of culture and tourism’s promotional activities that held by
Central Java Culture and Tourism.
date: 2016-06-28
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   FINA FAUZIYAH, NIM. 12730043  (2016) IMPLEMENTASI BRAND IDENTITY “JATENG GAYENG” (STUDI DESKRIPTIF KUALITATIF AKTIVITAS PROMOTION MIX PADA KEGIATAN PROMOSI KEBUDAYAAN DAN PARIWISATA DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI JAWA TENGAH).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/21275/2/12730043_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/21275/1/12730043_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf