eprintid: 22130
rev_number: 11
eprint_status: archive
userid: 71
dir: disk0/00/02/21/30
datestamp: 2016-09-29 01:32:04
lastmod: 2016-09-29 01:32:04
status_changed: 2016-09-29 01:32:04
type: thesis
metadata_visibility: show
creators_name: ARINA AMALANA, NIM. 09390039
title: PENGARUH RELATIONSHIP MARKETING DAN CITRA LEMBAGA
TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH
SEBAGAI VARIABEL MODERATING
(STUDI PADA NASABAH TABUNGAN BPD DIY SYARI’AH KANTOR CABANG
YOGYAKARTA)
ispublished: pub
subjects: keu_sya
divisions: jur_keuangan_syariah
full_text_status: restricted
keywords: tangible : relationship marketing, image of the institution, customer
satisfaction, and customer loyalty Bank BPD DIY Sharia Yogyakarta branch.
note: 1. JOKO SETYONO, SE, M.Si
2. H. M. YAZID AFANDI, M.Ag
abstract: In Islamic financial institutions, such as Islamic Banking, customer loyalty
becomes important benchmark for sustainability fund raising activities.
Companies making various efforts including developing marketing strategies to
be able to compete and face the competition is to provide the best service for
consumers to survive and feel satisfied so that customers become loyal to the
bank. Islamic Banking to create a good relationship marketing and maintaining
the image of the institution so that customers are satisfied and loyal to the bank.
This research aims to clarify the effect of the variable relationship
marketing, and the image of the institutions on customer loyalty and customer
satisfaction as a moderating variable on customer savings Bank BPD DIY Sharia.
This study is that the data obtained through questionnaires. Samples taken as
many as 100 cutomers with sampling techniques non-probability sampling.
Quantitative data analysis perfomed by multiple linear regresiion method, and
moderated regression analysis using tools SPSS 16.0 for Windows.
Reseach results with a multiple linear regression showed that the
relationship marketing (X1) and image of the institution (X2) is a significant
positive effect on customer loyalty (Y). Based on the results of analysis by using
moderated regression analysis, it is known that the relationship marketing (X1)
and image of the institution (X2) with satisfaction moderation (X3) significant
positive effect on customer loyalty (Y).
date: 2016-07-19
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   ARINA AMALANA, NIM. 09390039  (2016) PENGARUH RELATIONSHIP MARKETING DAN CITRA LEMBAGA TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL MODERATING (STUDI PADA NASABAH TABUNGAN BPD DIY SYARI’AH KANTOR CABANG YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/22130/2/09390039_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/22130/1/09390039_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf