eprintid: 22140
rev_number: 11
eprint_status: archive
userid: 71
dir: disk0/00/02/21/40
datestamp: 2016-09-29 01:55:23
lastmod: 2016-09-29 01:55:23
status_changed: 2016-09-29 01:55:23
type: thesis
metadata_visibility: show
creators_name: MUHAMMAD LINGGAR JATI, NIM. 09390104
title: ANALISIS PENGARUH KUALITAS LAYANAN, CITRA
PERUSAHAAN DAN KUALITAS PRODUK TERHADAP
LOYALITAS ANGGOTA
(STUDI KASUS PADA BMT BERINGHARJO YOGYAKARTA)
ispublished: pub
subjects: keu_sya
divisions: jur_keuangan_syariah
full_text_status: restricted
keywords: loyalty, quality of service, corporate image, quality of the product
note: JOKO SETYONO, S.E., M.SI.
abstract: BMT is a financial institution that cannot be separated from competition
in financial institutions. Not just competing with fellow BMT, but also with
microfinance institutions such as Islamic banks to micro and SRB are now starting
to grow in many areas. By responding to a situation of intense competition, one of
the efforts to be made by the BMT is to cultivate an attitude of loyalty to members
of BMT. Cultivate an attitude of loyalty members in the era of business today is
the immediate demands must be made by BMT, because by maintaining the
loyalty of members of the existence of BMT will remain intact.
This study aims to determine whether there is influence of service
quality, corporate image and quality of service to a loyal member BMT
Beringharjo. The population in this study is all members of BMT Beringharjo.
The sample was 100 members of BMT Beringharjo drawn from the total
population using random sampling techniques. Analysis of the data used in this
study was to test the validity and reliability, the classic assumption test, multiple
regression analysis, hypothesis testing through t test and F, as well as the
coefficient of determination (R�).
The results showed that the coefficient of determination R square shows
the number 0.601. This means the dependent variable (loyalty member)
influenced by independent variables (quality of service, corporate image and
product quality) amounted to 60.1% and at 39.9% (100% - 60.1%) influenced by
other variables. Based on the F test resultssimultaneously, independent variables
(quality of service, corporate image and product quality) are significant have
positive effect on the dependent variable (loyalty member). Partially, based on t
test results, three variables have positive and significant effect on loyalty
members.
date: 2016-07-19
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   MUHAMMAD LINGGAR JATI, NIM. 09390104  (2016) ANALISIS PENGARUH KUALITAS LAYANAN, CITRA PERUSAHAAN DAN KUALITAS PRODUK TERHADAP LOYALITAS ANGGOTA (STUDI KASUS PADA BMT BERINGHARJO YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/22140/2/09390104_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/22140/1/09390104_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf