TY  - THES
N1  - 1. JOKO SETYONO, SE., M.Si.
2. DIAN NURIYAH SOLISSA, SHI., M.Si.
ID  - digilib22160
UR  - https://digilib.uin-suka.ac.id/id/eprint/22160/
A1  - FRIDA HANJANI ALIEF, NIM. 09390115
Y1  - 2016/07/19/
N2  - One marketing strategy that can be done of sharia banking in the face of
stiff competition in nasional banking is the customer retention. To retain of
customer must make various efforts, for example is relationship marketing input,
build and maintain company image, create emotional closeness with customers,
and provide a good complaint handling.
The purpose of this research is to determine the influence of relationship
marketing input, company image, emotional closeness, and complaint handling on
the customer retention in Bank BNI Sharia Kusumanegara Yogyakarta branch.
This research is that the data obtained trough questionnaries. The data analyzed
quantitatively by multiple linear regresi mothode.
Based on the analysis and data processing, it can be seen that the
variables relationship marketing input, company image, emotional closeness, and
complaint handling simultaneously significant effect on customer retention in
Bank BNI Sharia Kusumanegara Yogyakarta branch. Partially, variable emotional
closeness significantly effect customer retention in Bank BNI Sharia
Kusumanegara Yogyakarta branch. While the relationship marketing input,
company image, and complaint handling no significant impact on customer
retention in Bank BNI Sharia Kusumanegara Yogyakarta branch.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - relationship marketing input
KW  -  company image
KW  -  emotional closeness
KW  - 
complain handling
KW  -  customer retention
M1  - skripsi
TI  - FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER RETENTION
(STUDI KASUS PADA BANK BNI SYARI?AH CABANG
KUSUMANEGARA YOGYAKARTA)
AV  - restricted
ER  -