TY  - THES
N1  - JOKO SETYONO, SE.,M.Si
ID  - digilib22164
UR  - https://digilib.uin-suka.ac.id/id/eprint/22164/
A1  - RIZKY WULANDARI, NIM. 10390007
Y1  - 2016/07/19/
N2  - The aimed of this research to analyze the effect of Integrated Marketing
Communication to Rumah Zakat Yogyakarta Donor / Muzakki Loyalty. This type
of research is causality, ie research that want to find an explanation in the form of
a causal relationship (cause-effect) between some concept or some of the
variables that are developed. Causality study aimed to define a causal
relationship between some of the situations described in a variable. So, here are
the independent variables (variables that affect) and dependent (variable
influenced) and on the basis that the general conclusions will then be drawn.
The data collection technique used was the questionnaire (primary data).
Sampling using non-probability sampling is a sampling technique that does not
give opportunity / equal opportunity for each element or member of the
population to be selected into the sample. Determined by purposive sampling of
the sample with the intent or purpose, goal and purpose in this study took a
sample donors / Muzakki Rumah Zakat Yogyakarta.
The findings of this study indicate that the variable Advertising, Personal
Selling, Direct Marketing and Public Relations jointly significant positive effect
(significance ? = 0.05) on loyalty Rumah Zakat Yogyakarta Donors / Muzakki.
Adjusted R2 of 39.6% of the variation can be explained by donor loyalty variable
variation of advertising, personal selling, public relations and direct marketing.
While the remaining 60.4% is explained by the variables were not included in the
model equations are used.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Advertising (Advertising)
KW  -  Sales Personal (Personal Selling)
KW  -  Public
Relations
KW  -  Direct Marketing (Direct Marketing)
KW  -  Donor Loyalty.
M1  - skripsi
TI  - PENGARUH INTEGRATED MARKETING COMMUNICATION (IMC)
TERHADAP LOYALITAS DONATUR/MUZAKKI RUMAH ZAKAT
YOGYAKARTA
AV  - restricted
ER  -