<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH CELEBRITY ENDORSER IKLAN HONDA BEAT ESP DAN\r\nHONDA BEAT POP ESP VERSI JKT48 TERHADAP MINAT BELI\r\n(SURVEY PADA WARGA RUSUNAWA COKRODIRJAN YOGYAKARTA)"^^ . "The fast growing of advertising industry ignites binding rivalry between companies\r\nin selling their products. Provider company such as Honda Astra is one of those companies\r\nwhich continuosly competes to achieve maximum sales. One of efforts to achieve this goal is\r\nby showing celebrity to endorse the promotion of the product, in order to get targeted\r\nbuyer.This quantitative research examines the influence of celebrity in Honda Beat ESP and\r\nHonda Beat POP ESP advertisement, JKT48 version, as the free variable. The bonding\r\nvariable is the interest to buy from Rusunawa Cokrodirjan Yogyakarta students. This research\r\napplies VisCAP theory, which is important concept in defining celebrity figure.\r\nThrough the description and interpretation towards the result of the research, as well\r\nas the extrapolation towards the hypothesis test, this research reveals that there is positive\r\ninfluence of the showing of celebrity in Honda Beat ESP and Honda Beat POP ESP\r\nadvertisement JKT48 version to interest to buy Honda Beat ESP and Honda Beat POP ESP\r\nproduct. This positive influence is shown by the result number from T test, researcher knows\r\nthat thitung = 7,179 with the significant value 0,000 0,05. This study is the result of the\r\ninfluence of Celebrity Endorser towards citizens’ buying interest at Rusunawa Cokrodirjan\r\nYogyakarta is 0,750 which is indicating that the relationship between these two variables is\r\nstrong. The result of simple linear regression testing shows that r square value is 0,567 which\r\nmeans that Celebrity Endorser is able to explain about the contribution’s effect of citizens’\r\nbuying interest at Rusunawa Cokrodirjan Yogyakarta is 56,7% and the remaining 43,3% is\r\ninfluenced bt the other factors."^^ . "2016-07-19" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM. 08730004"^^ . "MOHAMMAD NOUVAL"^^ . "NIM. 08730004 MOHAMMAD NOUVAL"^^ . . . . . . "PENGARUH CELEBRITY ENDORSER IKLAN HONDA BEAT ESP DAN\r\nHONDA BEAT POP ESP VERSI JKT48 TERHADAP MINAT BELI\r\n(SURVEY PADA WARGA RUSUNAWA COKRODIRJAN YOGYAKARTA) (Text)"^^ . . . "PENGARUH CELEBRITY ENDORSER IKLAN HONDA BEAT ESP DAN\r\nHONDA BEAT POP ESP VERSI JKT48 TERHADAP MINAT BELI\r\n(SURVEY PADA WARGA RUSUNAWA COKRODIRJAN YOGYAKARTA) (Text)"^^ . . . "08730004_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PENGARUH CELEBRITY ENDORSER IKLAN HONDA BEAT ESP DAN\r\nHONDA BEAT POP ESP VERSI JKT48 TERHADAP MINAT BELI\r\n(SURVEY PADA WARGA RUSUNAWA COKRODIRJAN YOGYAKARTA) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH CELEBRITY ENDORSER IKLAN HONDA BEAT ESP DAN\r\nHONDA BEAT POP ESP VERSI JKT48 TERHADAP MINAT BELI\r\n(SURVEY PADA WARGA RUSUNAWA COKRODIRJAN YOGYAKARTA) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH CELEBRITY ENDORSER IKLAN HONDA BEAT ESP DAN\r\nHONDA BEAT POP ESP VERSI JKT48 TERHADAP MINAT BELI\r\n(SURVEY PADA WARGA RUSUNAWA COKRODIRJAN YOGYAKARTA) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH CELEBRITY ENDORSER IKLAN HONDA BEAT ESP DAN\r\nHONDA BEAT POP ESP VERSI JKT48 TERHADAP MINAT BELI\r\n(SURVEY PADA WARGA RUSUNAWA COKRODIRJAN YOGYAKARTA) (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH CELEBRITY ENDORSER IKLAN HONDA BEAT ESP DAN\r\nHONDA BEAT POP ESP VERSI JKT48 TERHADAP MINAT BELI\r\n(SURVEY PADA WARGA RUSUNAWA COKRODIRJAN YOGYAKARTA) (Other)"^^ . . . . . . "PENGARUH CELEBRITY ENDORSER IKLAN HONDA BEAT ESP DAN\r\nHONDA BEAT POP ESP VERSI JKT48 TERHADAP MINAT BELI\r\n(SURVEY PADA WARGA RUSUNAWA COKRODIRJAN YOGYAKARTA) (Other)"^^ . . . . . . "PENGARUH CELEBRITY ENDORSER IKLAN HONDA BEAT ESP DAN\r\nHONDA BEAT POP ESP VERSI JKT48 TERHADAP MINAT BELI\r\n(SURVEY PADA WARGA RUSUNAWA COKRODIRJAN YOGYAKARTA) (Other)"^^ . . . . . . "PENGARUH CELEBRITY ENDORSER IKLAN HONDA BEAT ESP DAN\r\nHONDA BEAT POP ESP VERSI JKT48 TERHADAP MINAT BELI\r\n(SURVEY PADA WARGA RUSUNAWA COKRODIRJAN YOGYAKARTA) (Other)"^^ . . . . . "HTML Summary of #22168 \n\nPENGARUH CELEBRITY ENDORSER IKLAN HONDA BEAT ESP DAN \nHONDA BEAT POP ESP VERSI JKT48 TERHADAP MINAT BELI \n(SURVEY PADA WARGA RUSUNAWA COKRODIRJAN YOGYAKARTA)\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .