@phdthesis{digilib22169,
           month = {July},
           title = {STRATEGI KOMUNIKASI POLITIK KIAI DALAM SUKSESI PILPRES 2014
(STUDI DI DESA GADU BARAT KECAMATAN GANDING KABUPATEN SUMENEP
MADURA)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 08730021 HASAN MA?ALI},
            year = {2016},
            note = {Abdul Razak, M.Pd.},
        keywords = {Strategy, Political Communication, Kiai, Presidential Election, Gadu
Barat, Madura.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/22169/},
        abstract = {Presidential Election 2014 became a battlefield between supporters of the
two candidates advance; Prabowo-Hatta and Jokowi-Jusuf Kalla. The successful
team and supporting each candidate to provide support with all its might. Every
successful team has an strategy (campaign) to raise the political voice of the
community that supported candidates will win at the polls.
Every region has its strengths and strategies in each affecting people in
their environment. Included in Sumenep Madura which incidentally is still very
powerful clerics strength to affect the sound of the society.
For most of the Madurese position Kiai very high compared to ordinary
people. This is evident from a local adage; Bhuppa', Bhabhu', Ghuru, Rato
(Father-Mother, Teacher, and the Government). Not only manifested in the life of
social, political life was not a bit of the Madurese who dipend on his choice or
selection leader moslem (Kiai).
With charisma and status in society, political communication Kiai able to
convince the public in to branding a presidential candidate or candidate members
of the executive-legislative political communication campaign conducted by a
team of politicians of any parties. His ability to convey the messages of
communication to the public on the environment makes Madurese ta'dzim, and
what is delivered always get a positive response then mengamininya.
In this study, elaborated about how political communication strategy Kiai
in the village of Gadu Barat, Ganding Sumenep Madura. Through political
communication theory Harold D. Lasswell-reviewed research-descriptive analysis
of how political communication process was carried out in the field. More
specifically also described the proverb Madura, the basis of analysis. As for the
retrieval of data using qualitative research-phenomenological.
This study uses qualitative research using the method of field research that
the author went to the field to investigate political communication strategy
undertaken by Kiai in the 2014 Presidential Election in Gadu Barat village.}
}