eprintid: 22178
rev_number: 11
eprint_status: archive
userid: 71
dir: disk0/00/02/21/78
datestamp: 2016-10-04 01:22:05
lastmod: 2016-10-04 01:22:05
status_changed: 2016-10-04 01:22:05
type: thesis
metadata_visibility: show
creators_name: RINTRI ANI PARDEDE, NIM. 10730030
title: MANIFESTASI CITRA PEREMPUAN DALAM IKLAN
(ANALISIS SEMIOTIKA PIERCE DALAM IKLAN MOLTO PERIODE 2013-2015)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Women, Image, Feminism, Advertising, Media
note: Rama Kertamukti, S.Sos., M.Sn
abstract: Women’s image in society is poor and tend to be dominated by mens. Many
organisations try to change that image so women can have the same rights in society.
Advertising is one type of message on mass media which indirectly help to shift women’s
image to get better.
This research explain about the manifestation of women’s image in Molto advertising.
Molto is one of national brand which happens to produce advertising about women. Using
Molto advertising since 2013 to 2015, researcher is doing semiotika analysist of Charles
Sanders Pierce to examine the change of women’s image in advertising.
Molto’s advertising since 2013 to 2015 can represent the manifestation of women’s
image which used to be inferior, stereotype, and poor shift into flexible and independent.
Subordination of women that lives in our society dissolves into women’s image that smart,
ekspresif, and independent but still have feminine side.
date: 2016-07-19
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   RINTRI ANI PARDEDE, NIM. 10730030  (2016) MANIFESTASI CITRA PEREMPUAN DALAM IKLAN (ANALISIS SEMIOTIKA PIERCE DALAM IKLAN MOLTO PERIODE 2013-2015).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/22178/2/10730030_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/22178/1/10730030_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf