TY  - THES
N1  - Rama Kertamukti, M.Sn
ID  - digilib22181
UR  - https://digilib.uin-suka.ac.id/id/eprint/22181/
A1  - RISA NOVIANTI, NIM. 11730046
Y1  - 2016/07/19/
N2  - This study entitled "Strategies creative public service announcements Delta Jakarta radio version of "Theft in the Car"descriptive study of qualitative production of public service announcements on the response message reception", which aims to find creative strategies used by Delta Jakarta in producing advertising community service on the response of acceptance message of listeners. Researchers interested in becoming more creative in describing the strategy that is used in making the Delta Jakarta radio public service announcements to loyal listeners Delta and the target audience of these advertising.
The method used is qualitative descriptive in explaining and giving a factual overview of the creative strategy of public service announcements in the production of public service announcements on the response message reception. Triangulation is applied to include speakers who are competent in the field in accordance with the title of the study. The object of this study is Delta Djakarta radio in producing public service announcements.
The results of the study that public service announcements creative strategy Delta Jakarta radio version of "Theft in the Car" can be accepted by the target audience in receipt of a message by a listener. The strategy adopted and implemented creative strategies adjusted with the formula advertising, so getting a good response from Delta Jakarta radio listeners, especially the target audience of public service ads version of "Theft in the Car".
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Creative Strategies
KW  -  Public Service and Reception Response Message
M1  - skripsi
TI  - STRATEGI KREATIF IKLAN LAYANAN MASYARAKAT
RADIO DELTA JAKARTA VERSI ?PENCURIAN DI DALAM MOBIL?
(STUDI DESKRIPTIF KUALITATIF PRODUKSI IKLAN LAYANAN MASYARAKAT TERHADAP RESPON PENERIMAAN PESAN)
AV  - restricted
ER  -