<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA)"^^ . "The development of digital technology have changed some aspect of human life, such as \r\ntransportation sector. Currently, some companies are introducing new innovation in transportation \r\nservices, such as GO-JEK, GrabBike, and Uber. This concept introduces the new way of how \r\ntranportation being used by the people in the future. However, the rising of innovation doesn’t \r\nnecessary make people become impulsive to adopt the innovation. Rather, they become more selective \r\nto adopt the innovation. Reference group is one of the factors that can influence the decision \r\nmaking process of adoption innovation.\r\n\r\nThis research aims to describe the role of reference group in adoption innovation process which \r\ntaken by student who used GO-JEK in Yogyakarta. This research used a purposive sampling technique \r\nwith a qualitative descriptive method. The result showed that reference grop has impact on the \r\ndecision making process. Researcher clessified the role as tree part. First, reference group can \r\nact as the initiator who recommend GO-JEK as the alternative transportation for the adopter. In the \r\nother case, the reference group can act as the influencer or someone who influence the adopter to \r\nchoose GO-JEK’s service as the alternative transportation. The are three influences in this role, \r\ninformative influence, normative influence and value expressive influence. Reference group also has \r\na role as the actor who help the adopter to make a decision for adopting GO-JEK’s innovation."^^ . "2016-07-19" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM. 11730127"^^ . "MUHAMMAD MADDAH FAHMI"^^ . "NIM. 11730127 MUHAMMAD MADDAH FAHMI"^^ . . . . . . "PERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA) (Text)"^^ . . . "PERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA) (Text)"^^ . . . "11730127_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA) (Other)"^^ . . . . . . "small.jpg"^^ . . . "PERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA) (Other)"^^ . . . . . . "PERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA) (Other)"^^ . . . . . . "PERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA) (Other)"^^ . . . . . . "PERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA) (Other)"^^ . . . . . . "PERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #22185 \n\nPERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA)\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .