relation: https://digilib.uin-suka.ac.id/id/eprint/22192/
title: TAHAPAN DESTINATION BRANDING DALAM MENINGKATKAN  JUMLAH PENGUNJUNG  (STUDI DESKRIPIF KUALITATIF PADA UNESCO GLOBAL GEOPARK GUNUNG SEWU  GEO AREA KABUPATEN PACITAN)
creator: AMELIA AYU VIA DEWANTI, NIM. 12730100
subject: Ilmu Komunikasi
description: The purpose of this research is to describe how part of destination  branding comprise of: market investigation, analysis, and strategic  recommendations, brand identity development, brand launch:communicating the  vision, brand implementation, monitoring, evaluation, and review increasing  quantity of visitors at UNESCO Global Geopark Gunung Sewu Geo Area  Kabupaten Pacitan. Reseacercher use descriptive qualitative as method. In this  method, researcher also use primery and secondary data sources with get from  observation, deep interview, and documentations. In addition this reaserch use  analysis data from Miles and Huberman, and than to cros check the validity,  researcher use triangulation technique and source.  This resaerch talk about karst is one of potential from Pacitan Regency  Kars offering beautiful of nature, culture, and history. But, kars near from  ferriying. UNESCO as board of education and culture make a program as a  solution. The solution is build geopark with conservation, education, and growth  local economy. So, need good management to manage and protect the karst but  have a profit for the regency. Besides that, good management always keep  relations between execute and visitors.  The result of this research show that part of destination branding comprise  of: market investigation, analysis, and strategic recommendations, brand identity  development, brand launch:communicating the vision, brand implementation,  monitoring, evaluation, and review increasing quantity of visitors. The vision are  conservation, education, and growth local economy can get with suistanable and  responsibility manage. With know the potential, segmentation, targeting, and  positioning also with promotion and integration many side will give the unique  experience of tour. So, with the stategic, UNESCO Global Geopark Gunung  Sewu Geo Area Kabupaten Pacitan, get more and more visitors
date: 2016-07-19
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/22192/2/12730100_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/22192/1/12730100_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   AMELIA AYU VIA DEWANTI, NIM. 12730100  (2016) TAHAPAN DESTINATION BRANDING DALAM MENINGKATKAN JUMLAH PENGUNJUNG (STUDI DESKRIPIF KUALITATIF PADA UNESCO GLOBAL GEOPARK GUNUNG SEWU GEO AREA KABUPATEN PACITAN).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.