%A NIM.  12390014 ANGGUN TRIANA PURWANTI DEWI
%O Drs. A. Yusuf Khoiruddin, SE., M. Si.
%T PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR)
TERHADAP CITRA PERUSAHAAN BNI SYARIAH CABANG
YOGYAKARTA
%X The objective of the research is to determine the influence of Corporate Social
Responsibility (CSR) programs (community support, diversity, environment, and
product) to corporate image. The respondent populations are 100 customers in
branch of BNI Syariah Yogyakarta who have been selected by simple random
sampling method. The research analysis is the multiple regression models. Adjusted
R Square (R2) shows 0,481. Adjusted R Square shows the simultaneuos relationship
between independent variables and dependent variable which explained by level 48,1
percent. The research’s result show that all of the independent variables (community
support, diversity, environment, and product) influence the corporate image. The
result of the analysis shows that the four CSR variables (community support,
diversity, environment, and product) influence the corporate image significantly and
are giving positive influence to the corporate image partially.
%K CSR program, community support, diversity, environment, product,
corporate image
%D 2016
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib22383