TY  - THES
N1  - 1. Dra. Hj. WIDYARINI., M.M
2. JAUHAR FARADIS., SHI., MA
ID  - digilib23050
UR  - https://digilib.uin-suka.ac.id/id/eprint/23050/
A1  - MAZIA FAKHRIANA, NIM. 11390092
Y1  - 2016/08/30/
N2  - This study aims to determine the effect of variable pricing, promotion, service, brand
fasilities on purchasing decisions Umrah pilgrims study on PT. Arwaniyyah Tour and Travel.
The study was a survey research by using multiple regression analysis. The population in this
study is the umrah pilgrims PT. arwaniyyah Tour and Travel in 2013-2015 amounted to 1,148
worshipers and samples taken as many as 90 worshipers.
Based on the ANOVA results obtained F count equal to 35.256 with a significance level
of 0.000. This is, the fifth variables X variable pricing, promotion, service, brand and fasilities
together (simultaneously) significant positive effect on the purchase decision variables.
Meanwhile, according to test result the partial (test 1) the only variable brand and facilities were
sihnificant positive effect on purchasing decisions. While the other variables is the variable price,
promotion, and service are not significant positive effect on the variable Y.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - price
KW  -  promotion
KW  -  service
KW  -  brand
KW  -  facilities and purchasing decisions.
M1  - skripsi
TI  - FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENJADI
JAMAAH UMROH PT. ARWANIYYAH TOUR DAN TRAVEL DI KUDUS,
JAWA TENGAH
AV  - restricted
ER  -