eprintid: 23050
rev_number: 11
eprint_status: archive
userid: 71
dir: disk0/00/02/30/50
datestamp: 2016-12-21 02:56:49
lastmod: 2016-12-21 02:56:49
status_changed: 2016-12-21 02:56:49
type: thesis
metadata_visibility: show
creators_name: MAZIA FAKHRIANA, NIM. 11390092
title: FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENJADI
JAMAAH UMROH PT. ARWANIYYAH TOUR DAN TRAVEL DI KUDUS,
JAWA TENGAH
ispublished: pub
subjects: keu_sya
divisions: jur_keuangan_syariah
full_text_status: restricted
keywords: price, promotion, service, brand, facilities and purchasing decisions.
note: 1. Dra. Hj. WIDYARINI., M.M
2. JAUHAR FARADIS., SHI., MA
abstract: This study aims to determine the effect of variable pricing, promotion, service, brand
fasilities on purchasing decisions Umrah pilgrims study on PT. Arwaniyyah Tour and Travel.
The study was a survey research by using multiple regression analysis. The population in this
study is the umrah pilgrims PT. arwaniyyah Tour and Travel in 2013-2015 amounted to 1,148
worshipers and samples taken as many as 90 worshipers.
Based on the ANOVA results obtained F count equal to 35.256 with a significance level
of 0.000. This is, the fifth variables X variable pricing, promotion, service, brand and fasilities
together (simultaneously) significant positive effect on the purchase decision variables.
Meanwhile, according to test result the partial (test 1) the only variable brand and facilities were
sihnificant positive effect on purchasing decisions. While the other variables is the variable price,
promotion, and service are not significant positive effect on the variable Y.
date: 2016-08-30
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   MAZIA FAKHRIANA, NIM. 11390092  (2016) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENJADI JAMAAH UMROH PT. ARWANIYYAH TOUR DAN TRAVEL DI KUDUS, JAWA TENGAH.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/23050/2/11390092_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/23050/1/11390092_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf