relation: https://digilib.uin-suka.ac.id/id/eprint/23847/
title: STRUKTUR WACANA IKLAN PERDUKUNAN DI INDONESIA
creator: HIDAYAT, ASHARI
subject: Adabiyyat Jurnal
description: The research aims describe the discourse components and  patterns structure of perdukunan (a person who can make  contact with the world of spirit or the world of shamanism,  medicine man, healer, exorcist, etc) advertisement. The  objective of this research is to analyze the discourse  perdukunan advertisement. In addition, the descriptive  method combined with sociolinguistic study approach use  in this research. Three stage of descriptive method are data  collecting, data analysis, and analysis explanation. Data  recourse take from Posmo tabloid. The data are described by  the theory of discourse analysis and situational aspects on  the theory sociolinguistics. Base on the elaboration and the  explanation of data, it is found that perdukunan  advertisement component and pattern varies. Perdukunan  advertisement discourse component consists of problems  elements, resolutions of those elements, and the  reinforcements of element. The discourse pattern of  perdukunan advertisement consists of introduction, body  and closing. Those three parts comprised both main  components and supporting component. The main  component was the information which proved the  information of O1 identity, problem and resolution. The  supporting component was the proposition which  confirmed or supported the information of main  components. Those which included in the supporting  components were testimony, guarantee and suggestion.
publisher: Fakultas Adab dan Ilmu Budaya UIN Sunan Kalijaga
date: 2009-12-01
type: Article
type: PeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/23847/1/Ashari%20Hidayat-%20STRUKTUR%20WACANA%20IKLAN%20PERDUKUNAN%20DI%20INDONESIA.pdf
identifier:   HIDAYAT, ASHARI  (2009) STRUKTUR WACANA IKLAN PERDUKUNAN DI INDONESIA.  ADABIYYAT, 8 (2).  pp. 387-412.  ISSN 1412-3509