relation: https://digilib.uin-suka.ac.id/id/eprint/23966/
title: STRATEGI BRAND ACTIVATION SPECS DALAM MEWUJUDKAN BRAND AWARENESS (STUDI  DESKRIPTIF KUALITATIF KEGIATAN TURNAMEN FUTSALOGY ANTAR SEKOLAH MENENGAH ATAS SE-  YOGYAKARTA)
creator: DISUSUN OLEH ARYDINAL HAQ, NIM. 10730099
subject: Ilmu Komunikasi
description: This study aims to determine SPECS Brand Activation Strategies in realizing awaraness activities   futsal tournament JOGJA high schools, as well as knowing how SPECS promote its products to its   customers. The hypothesis is the high school students know that the SPECS product suitable for the   market in Indonesia, because the prices are affordable and of good quality. Subjects in this study   were high school students in Yogyakarta who participated in the futsal tournament and aged around   15-17 years. Data were collected by interview and direct observation in the field. The results of   this study indicate that high school students who participated in the futsal tournament   increasingly aware that the SPECS product suitable for the market in Indonesia. This is because the   price is affordable, good quality when the product is used, and futsal itself is a sport that has   recently booming among teenagers. Thus the hypothesis in this study received, because SPECS   successful in implementing Brand Activation strategy for its products.
date: 2016-08-25
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/23966/1/10730099_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/23966/2/10730099_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   DISUSUN OLEH ARYDINAL HAQ, NIM. 10730099  (2016) STRATEGI BRAND ACTIVATION SPECS DALAM MEWUJUDKAN BRAND AWARENESS (STUDI DESKRIPTIF KUALITATIF KEGIATAN TURNAMEN FUTSALOGY ANTAR SEKOLAH MENENGAH ATAS SE- YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.