%0 Thesis
%9 Skripsi
%A DISUSUN OLEH ARYDINAL HAQ, NIM. 10730099
%B FAKULTAS ILMU SOSIAL DAN  HUMANIORA
%D 2016
%F digilib:23966
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Brand Activation Strategy , Awareness , High School Students
%P 107
%T STRATEGI BRAND ACTIVATION SPECS DALAM MEWUJUDKAN BRAND AWARENESS (STUDI  DESKRIPTIF KUALITATIF KEGIATAN TURNAMEN FUTSALOGY ANTAR SEKOLAH MENENGAH ATAS SE-  YOGYAKARTA)
%U https://digilib.uin-suka.ac.id/id/eprint/23966/
%X This study aims to determine SPECS Brand Activation Strategies in realizing awaraness activities   futsal tournament JOGJA high schools, as well as knowing how SPECS promote its products to its   customers. The hypothesis is the high school students know that the SPECS product suitable for the   market in Indonesia, because the prices are affordable and of good quality. Subjects in this study   were high school students in Yogyakarta who participated in the futsal tournament and aged around   15-17 years. Data were collected by interview and direct observation in the field. The results of   this study indicate that high school students who participated in the futsal tournament   increasingly aware that the SPECS product suitable for the market in Indonesia. This is because the   price is affordable, good quality when the product is used, and futsal itself is a sport that has   recently booming among teenagers. Thus the hypothesis in this study received, because SPECS   successful in implementing Brand Activation strategy for its products.
%Z Drs. Siantari Rihartono, M. Si