TY  - THES
N1  - Drs. Siantari Rihartono, M. Si
ID  - digilib23966
UR  - https://digilib.uin-suka.ac.id/id/eprint/23966/
A1  - DISUSUN OLEH ARYDINAL HAQ, NIM. 10730099
Y1  - 2016/08/25/
N2  - This study aims to determine SPECS Brand Activation Strategies in realizing awaraness activities 
futsal tournament JOGJA high schools, as well as knowing how SPECS promote its products to its 
customers. The hypothesis is the high school students know that the SPECS product suitable for the 
market in Indonesia, because the prices are affordable and of good quality. Subjects in this study 
were high school students in Yogyakarta who participated in the futsal tournament and aged around 
15-17 years. Data were collected by interview and direct observation in the field. The results of 
this study indicate that high school students who participated in the futsal tournament 
increasingly aware that the SPECS product suitable for the market in Indonesia. This is because the 
price is affordable, good quality when the product is used, and futsal itself is a sport that has 
recently booming among teenagers. Thus the hypothesis in this study received, because SPECS 
successful in implementing Brand Activation strategy for its products.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Brand Activation Strategy 
KW  -  Awareness 
KW  -  High School Students
M1  - skripsi
TI  - STRATEGI BRAND ACTIVATION SPECS DALAM MEWUJUDKAN BRAND AWARENESS (STUDI
DESKRIPTIF KUALITATIF KEGIATAN TURNAMEN FUTSALOGY ANTAR SEKOLAH MENENGAH ATAS SE-
YOGYAKARTA)
AV  - restricted
EP  - 107
ER  -