eprintid: 23966
rev_number: 10
eprint_status: archive
userid: 111
dir: disk0/00/02/39/66
datestamp: 2017-02-10 02:26:52
lastmod: 2017-02-10 02:26:52
status_changed: 2017-02-10 02:26:52
type: thesis
metadata_visibility: show
creators_name: DISUSUN OLEH ARYDINAL HAQ, NIM. 10730099
title: STRATEGI BRAND ACTIVATION SPECS DALAM MEWUJUDKAN BRAND AWARENESS (STUDI
DESKRIPTIF KUALITATIF KEGIATAN TURNAMEN FUTSALOGY ANTAR SEKOLAH MENENGAH ATAS SE-
YOGYAKARTA)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Brand Activation Strategy , Awareness , High School Students
note: Drs. Siantari Rihartono, M. Si
abstract: This study aims to determine SPECS Brand Activation Strategies in realizing awaraness activities 
futsal tournament JOGJA high schools, as well as knowing how SPECS promote its products to its 
customers. The hypothesis is the high school students know that the SPECS product suitable for the 
market in Indonesia, because the prices are affordable and of good quality. Subjects in this study 
were high school students in Yogyakarta who participated in the futsal tournament and aged around 
15-17 years. Data were collected by interview and direct observation in the field. The results of 
this study indicate that high school students who participated in the futsal tournament 
increasingly aware that the SPECS product suitable for the market in Indonesia. This is because the 
price is affordable, good quality when the product is used, and futsal itself is a sport that has 
recently booming among teenagers. Thus the hypothesis in this study received, because SPECS 
successful in implementing Brand Activation strategy for its products.
date: 2016-08-25
date_type: published
pages: 107
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN  HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   DISUSUN OLEH ARYDINAL HAQ, NIM. 10730099  (2016) STRATEGI BRAND ACTIVATION SPECS DALAM MEWUJUDKAN BRAND AWARENESS (STUDI DESKRIPTIF KUALITATIF KEGIATAN TURNAMEN FUTSALOGY ANTAR SEKOLAH MENENGAH ATAS SE- YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/23966/1/10730099_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/23966/2/10730099_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf