TY  - THES
N1  - Dra. Hj. Marfuah Sri Sanistyatuti
ID  - digilib23969
UR  - https://digilib.uin-suka.ac.id/id/eprint/23969/
A1  - MUKSIN SIDIK, NIM. 11730118
Y1  - 2016/11/24/
N2  - Awareness for safety riding is very important. Especially, when cross over gate of railway track. Oftentimes, Human error being the factor of accident on railway track?s gate. Impatience of people could bringing on accident. That is disadvantage in all side (people and train). On that account, PT. Kereta Api Indonesia (Persero) as company who be in control of train in di Indonesia make an innovation. This innovation is an instruction message placed in gate of railway track.
Purpose of this research is to describe diffusion of innovation process in instruction message by Rogers?s theory innovation (1996). Next as defined between Rogers?s theory (1996) and field result there are three phases innovation does. First, phase in before innovation, condition of people are still impatient, cross over gate of railway track disobediently. The second, phase innovation, introduction innovation in first time, that make people have attention at instruction message. The third phase, phase after innovation, phase which innovation be familiar, that give two effects to people, they are: 1) people rides well regulated, 2) people give positive assessment at that innovation of instruction messege
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - diffusion of innovation
KW  -  instruction message
KW  -  gate of railway
M1  - skripsi
TI  - TAHAPAN DIFUSI INOVASI KOMUNIKASI INSTRUKTIF
(STUDI DESKRIPTIF KUALITATIF PADA KOMUNIKASI INSTRUKTIF DI PALANG PINTU PERLINTASAN PT KERETA API INDONESIA)
AV  - restricted
EP  - 117
ER  -