<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "STRATEGI KREATIF SURAT KABAR DI YOGYAKARTA\r\nDALAM MEMBANGUN BRAND IDENTITY\r\n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA)"^^ . "This research aim to describe the process of how Tribun Jogja build brand identity\r\nused creative strategy. Product differentiation is an important thing to think about\r\nthe company because it will affect the market competition. Differentiation is also\r\nequipping consumers to analyze a brand among the many commodities. A strong\r\nbrand is a brand that has a strong differentiation. Therefore it is very important\r\ngoverning how brand identity should be displayed and communicated to a wide\r\naudience. In this study shows how creative strategies performed Tribun Jogja in\r\nconducting the delivery of brand values or branding. Creative branding strategy\r\naims to establish a strong brand identity in the community of Yogyakarta.\r\nThis study used descriptive qualitative method. Data obtained through\r\nobservation, in-depth interviews, and documentation. To check the validity of the\r\ndata used triangulation of sources.\r\nThe results of these studies indicate that Tribun Jogja using some dimensional\r\nextension (extend) to support four perspectives that regulate the development of\r\nthe brand. How is positioning itself brand as a product, the brand became a\r\nrepresentative of the organization or company, the brand personality to\r\nconsumers, and the brand became a symbol of the user. Through four perspectives\r\nTribun Jogja able to demonstrate the difference with other brands. So brand\r\nidentity that is formed to be strong and the level of public confidence can be\r\nincreased."^^ . "2016-11-30" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM. 12730062"^^ . "FARUQ ALHASBI"^^ . "NIM. 12730062 FARUQ ALHASBI"^^ . . . . . . "STRATEGI KREATIF SURAT KABAR DI YOGYAKARTA\r\nDALAM MEMBANGUN BRAND IDENTITY\r\n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA) (Text)"^^ . . . . . "12730062_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "STRATEGI KREATIF SURAT KABAR DI YOGYAKARTA\r\nDALAM MEMBANGUN BRAND IDENTITY\r\n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA) (Text)"^^ . . . . . "STRATEGI KREATIF SURAT KABAR DI YOGYAKARTA\r\nDALAM MEMBANGUN BRAND IDENTITY\r\n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA) (Other)"^^ . . . . . . "STRATEGI KREATIF SURAT KABAR DI YOGYAKARTA\r\nDALAM MEMBANGUN BRAND IDENTITY\r\n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA) (Other)"^^ . . . . . . "STRATEGI KREATIF SURAT KABAR DI YOGYAKARTA\r\nDALAM MEMBANGUN BRAND IDENTITY\r\n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA) (Other)"^^ . . . . . . "STRATEGI KREATIF SURAT KABAR DI YOGYAKARTA\r\nDALAM MEMBANGUN BRAND IDENTITY\r\n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA) (Other)"^^ . . . . . . "STRATEGI KREATIF SURAT KABAR DI YOGYAKARTA\r\nDALAM MEMBANGUN BRAND IDENTITY\r\n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "STRATEGI KREATIF SURAT KABAR DI YOGYAKARTA\r\nDALAM MEMBANGUN BRAND IDENTITY\r\n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "STRATEGI KREATIF SURAT KABAR DI YOGYAKARTA\r\nDALAM MEMBANGUN BRAND IDENTITY\r\n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "STRATEGI KREATIF SURAT KABAR DI YOGYAKARTA\r\nDALAM MEMBANGUN BRAND IDENTITY\r\n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA) (Other)"^^ . . . . . . "small.jpg"^^ . . . "STRATEGI KREATIF SURAT KABAR DI YOGYAKARTA\r\nDALAM MEMBANGUN BRAND IDENTITY\r\n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI KREATIF SURAT KABAR DI YOGYAKARTA\r\nDALAM MEMBANGUN BRAND IDENTITY\r\n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA) (Other)"^^ . . . . . "HTML Summary of #23985 \n\nSTRATEGI KREATIF SURAT KABAR DI YOGYAKARTA \nDALAM MEMBANGUN BRAND IDENTITY \n(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA)\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .