@phdthesis{digilib23990,
           month = {August},
           title = {PERBANDINGAN TINGKAT KEPUASAN KONSUMEN PADA
KOMUNIKASI INTERPERSONAL LAYANAN
OJEK ONLINE DAN OFFLINE
(SURVEY PADA MAHASISWA UNIVERSITAS GADJAH MADA YOGYAKARTA)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 12730082 OKI TITI SAPUTRI},
            year = {2016},
            note = {Alip Kunandar, M. Si},
        keywords = {Online and offline Ojek, interpersonal communication, customer
satisfication},
             url = {https://digilib.uin-suka.ac.id/id/eprint/23990/},
        abstract = {Ojek is a one kind of transportasion that uses a motorcycle as his instrument.
Along with the increasing number of people in Indonesia, the growth of transport
is also required. The rise of online Ojek prove their innovations made by
transporters in improving their users, beside of that there is also Ojek offline that
use usual way for marketing.
Based on that background, the researchers aim to find out How Comparison of
Customer Satisfaction in Interpersonal Communication Online Ojek and Offlline
Ojek among students in Gadjah Mada University. The sample that used in this
research were 100 respondents with the consideration that the sample was
representative enough to represent the population. In this research, data was
collecting by surveys. Primary data was obtained direcly from respondent with a
measuring devices in the form of a questionnaire.
The concept is a number of characteristics or common standards in object, and
variables in this study is, level of customer satisfaction in interpersonal
communication services online Ojek (X1), Level of consumer satisfaction on
interpersonal communication offline Ojek (X2). The overall level of customer
satisfaction on interpersonal communication online and offline Ojek there is a
difference, Sig. count 0.000 0.05. And the significance value less than 0.05 is
0.000 for interpersonal communication. And Sig. count 0.002 0.05. And the
significance value less than 0.05 is 0.002 for consumer satisfaction. Thus the
hypothesis for this study is "no differences in levels of consumer satisfa}
}