relation: https://digilib.uin-suka.ac.id/id/eprint/23997/
title: FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN ANGGOTA  DALAM MENGGUNAKAN JASA KEUANGAN KSPPS BMT  BERINGHARJO YOGYAKARTA
creator: AFIFAH NURLAILA, NIM. 12390056
subject: Keuangan Syariah
description: Competition in the Financial Institutions of Shariah in Indonesia has  experienced good growth, this applies also to Baitul Mall wa Tamwil (BMT). The  diversity of products and services offered by financial institutions provide large  opportunity for consumers to choose a financial institution which is appropriate to  their needs. Decision-making is influenced by internal and external factors. One of  external factors that influence the decision of members in the use of financial  services in BMT Beringharjo is a mix of marketing and consumers behavior, that is  cultural and social factors, while for the internal factor is from consumer behavior,  those are psychological factors and personal members. Thus, this study will examine  the effect of price, product, promotion, employee, physical evidence, process,  location, cultural, social, personal and psychological against the decision of the  members in using BMT Beringharjo Yogyakarta financial services.  This study included field research category. The problem in this research is  how big the influence of product, price, promotion, employee, physical evidence,  process, cultural, social, personal, and psychological simultaneously and partially to  the decision of members in using financial services at KSPPS BMT Beringharjo  Yogyakarta. This study uses quantitative data and uses the questionnaire as a data  collection tool. The samples used in this study are members of BMT Beringharjo  Yogyakarta with the number of 510 respondents. Sample selection was done with  the “kuota sampling” method. The dependent variable in this study is the decision of  the members, while the independent variables are the price, product, promotion,  employee, physical evidence, process, location, cultural, social, personal, and  psychological.  Tests in this study using multiple linear regression. The results showed that  simultaneous (Test F) variable factor of price, product, promotion, employee,  physical evidence, process, location, cultural, social, personal, and psychological  influence on the members decision amounted to 40.14%. Partially (Test t) indicates  that the variable factor of the product, employee, physical evidence, process, culture,  personal and psychological have a significant positive effect on the members  decision in using the financial services at KSPPS BMT Beringharjo Yogyakarta.  While the price factor, promotion, social, and location do not significantly influence  to the member decisions.
date: 2016-11-11
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/23997/1/12390056_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/23997/2/12390056_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   AFIFAH NURLAILA, NIM. 12390056  (2016) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN ANGGOTA DALAM MENGGUNAKAN JASA KEUANGAN KSPPS BMT BERINGHARJO YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.