eprintid: 23997
rev_number: 10
eprint_status: archive
userid: 111
dir: disk0/00/02/39/97
datestamp: 2017-02-14 03:30:55
lastmod: 2017-02-14 03:30:55
status_changed: 2017-02-14 03:30:55
type: thesis
metadata_visibility: show
creators_name: AFIFAH NURLAILA, NIM. 12390056
title: FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN ANGGOTA
DALAM MENGGUNAKAN JASA KEUANGAN KSPPS BMT
BERINGHARJO YOGYAKARTA
ispublished: pub
subjects: keu_sya
divisions: jur_keuangan_syariah
full_text_status: restricted
keywords: Marketing Mix, Price, Product, Promotion, Employee, Physical Evidence,
Location, Cultural, Social, Personal, Psychological, Member Decisions,
Financial Services, BMT Beringharjo.
note: JOKO SETYONO, SE, M.SI
NIP. 19730702 200212 1 003
abstract: Competition in the Financial Institutions of Shariah in Indonesia has
experienced good growth, this applies also to Baitul Mall wa Tamwil (BMT). The
diversity of products and services offered by financial institutions provide large
opportunity for consumers to choose a financial institution which is appropriate to
their needs. Decision-making is influenced by internal and external factors. One of
external factors that influence the decision of members in the use of financial
services in BMT Beringharjo is a mix of marketing and consumers behavior, that is
cultural and social factors, while for the internal factor is from consumer behavior,
those are psychological factors and personal members. Thus, this study will examine
the effect of price, product, promotion, employee, physical evidence, process,
location, cultural, social, personal and psychological against the decision of the
members in using BMT Beringharjo Yogyakarta financial services.
This study included field research category. The problem in this research is
how big the influence of product, price, promotion, employee, physical evidence,
process, cultural, social, personal, and psychological simultaneously and partially to
the decision of members in using financial services at KSPPS BMT Beringharjo
Yogyakarta. This study uses quantitative data and uses the questionnaire as a data
collection tool. The samples used in this study are members of BMT Beringharjo
Yogyakarta with the number of 510 respondents. Sample selection was done with
the “kuota sampling” method. The dependent variable in this study is the decision of
the members, while the independent variables are the price, product, promotion,
employee, physical evidence, process, location, cultural, social, personal, and
psychological.
Tests in this study using multiple linear regression. The results showed that
simultaneous (Test F) variable factor of price, product, promotion, employee,
physical evidence, process, location, cultural, social, personal, and psychological
influence on the members decision amounted to 40.14%. Partially (Test t) indicates
that the variable factor of the product, employee, physical evidence, process, culture,
personal and psychological have a significant positive effect on the members
decision in using the financial services at KSPPS BMT Beringharjo Yogyakarta.
While the price factor, promotion, social, and location do not significantly influence
to the member decisions.
date: 2016-11-11
date_type: published
pages: 199
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   AFIFAH NURLAILA, NIM. 12390056  (2016) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN ANGGOTA DALAM MENGGUNAKAN JASA KEUANGAN KSPPS BMT BERINGHARJO YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/23997/1/12390056_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/23997/2/12390056_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf